Keynote: How to reach the shopper in a connected world / Martin Moström

In this keynote Martin will talk about how to reach the shoppers in a connected world? The world is changing from offline to online to omnichannel where the shopper experience is expected to be completely seamless. We will hear about the behaviour of the omni-channel shopper. What is the difference between a shopper and a consumer? How to define a shopper’s path to purchase? These and many other questions will be answered during the speech including 10 actions on how to improve the shopper perspective in the organization.