This visionary keynote covers the key topics shaping tomorrow’s people and our quest for a better world. Highlighting: “how to future proof your organisation to remain relevant” Kjaer explore the 4P business model, where balancing People, Planet, Purpose and Profit informs the Next Norm bottom-line. Thinking about the future is now a top priority for leaders. Even before the pandemic, most CEOs said they spent more time than ever looking into foresight and scenario work. This will grow in importance as we all look for inspiration to imagine the next normal. Wellbeing, inclusivity, diversity and trust are imperative topics, accelerated by the pandemic and now informing any serious conversation about tomorrow. We are witnessing a global structural shift, where our values and lifestyle patterns are up for review as we look to optimise all areas of life – hardly surprising considering how work/life/play is blurring, leaving most under pressure to cope. Our digital reality is already transforming organisations, government and our notions of citizenship. This calls for multi-stakeholder value – challenging existing business models as we redefine wellbeing and success in a post pandemic society – where leaders go beyond words into actions.